It’s amazing what you find when you’re not really looking for it. This is the Ford Motor Company on-event Media Pack from the 2002 Network Q RAC Rally. It was full of pre-event info on the teams, drivers, codrivers, the cars and the route with the added Rally booklets called ‘Media Guides’.
These contained additional on-event information gleaned from crews and teams during the rally and then compiled back at Rally HQ for distribution to those journalists and media experts who didn’t want to venture out into the November cold and wet!
Instead, teams of journalists, aspiring journalists and PR crews were dispatched to Stage Finish Controls and Service Areas to interrogate drivers, co-drivers, service crews and any other team personnel. The quotes obtained were then sent back to Rally HQ for the Media Office to compile into these Media Guide booklets for issuing to the Press.
These info gathering teams and personnel had been pre-arranged prior to the rally by the Media Officer and were supplied with telephone cards or bags of coins so that reports could be phoned back in to HQ – mobile phones were still in their infancy in those far off simpler days!
Indeed many newspaper and magazine reports were compiled back then by ‘reporters and journalists’ whose fingers remained un-frostbitten and feet which stayed cosy and dry, and whose free hand-out woolly hats never felt a snow flake on their bobble. Possibly the only rally car they saw was the one on the Finish line with champagne dripping off it!
And so it was left to the eedjits and dafties who braved and endured the elements all in search of stories and info against an impossible timetable who supplied the ‘real’ journalistic fodder back in HQ! Aye, them were’t days, but what a rush!

